BarCampPhilly was a success!!

The BarCamp happened yesterday and Philly’s brightest and most enthusiastic ‘interative media’ professionals came out in force. Barcamp is a type of grass roots conference setup by the people bottom up rather then by a company top down. I talked a lot, learned a lot, drank a lot and made some friends in the process. Each session exceeded my expectations in different ways. My talk on the how we build and operate http://www.comcast.net was very well received and it was very telling to step up from the weeds and view this creation with my peers. As much as we need to move forward sometimes we at CIM forget how far we have come. Since this was an untelevised, ego and marketecture free event we openly discussed what we did right and wrong. Having this talk with people that live through this grind every day is very different then having it with people that learned the ‘right way to build websites’ from books or blogs. ...

November 9, 2008 · 4 min · Aaron Held

Specialization is for Insects

The other night we had a security issue that came up at 3am. Our combined response toolkit included DNS changes, akamai CDN configuration, adserver updates, javascript, HTML, and lots of good old fashioned interpersonal communication and persuasion. In these days where I’m working with dedicated ‘Javascript’ engineers that don’t read Java and operations people focused on CDN configurations that don’t know the application innards the concept of specialization is a concern. ...

October 20, 2008 · 3 min · Aaron Held

reminiscing the cache wars

Recently at work people are discussing the merits of different cache servers. That brought back memories of my days as the R&D Product lead for a line of cache systems. The high point was participating in the two week “Cache Bake Off” hosted by NLANR (the team broke off and formed The Measurement Factory. This was great fun where engineering teams from major companies got together to have thier systems pounded in a no holds barred performance test. I was working for a hardware company that had thier sights firmly set of being the leading tier two vendor (Tier one was considered too competative to take exponential growth risks). I think my gear nailed it by achieving 80% of the performance of the leadning brand at 1/5 the price. (And you could cluster 2 for less then half the cost and have over 50% better performance - if you order now you can get fee overnight shipping). ...

July 14, 2008 · 2 min · Aaron Held

the trifecta of personal projects

The joys of home ownership pressing demands at work have stifled my personal innovation time. Sometime in the last millennium I used be enjoy writing exploratory projects and releasing libraries that others may find useful. Over the last few months I’ve been looking for inspiration for a project that would help me explore some ‘search’ related ideas that have been bouncing in my head. I came across a project idea that represents the perfect personal trifecta! ...

June 9, 2008 · 1 min · Aaron Held

The real meaning of agility

Agility is one of the most abused terms in my profession. Recent events in my day job have caused me to rethink what agility means. We have a very elegant, loosely coupled system that allows us to build entire sections of our website in hours. The framework handles everything from CDN integration to doing automated profiling every build. Software engineers have to be good at identifying the bottleneck, and over the past few days I saw how the larger teams ability to react mattered much more then the codebase itself. ...

May 31, 2008 · 1 min · Aaron Held